Consulting + Strategy


Consulting + Strategy

Do you want to schedule campaigns and ride them out?

Or do you want to fearlessly craft kickass, cross-channel, data rich experiences that are both rewarding to create and wonderful to experience? If you want to be effective and maintain increasing cycles-of-excellence you’ll want to establish a marketing maturity that encourages growth from the inside out.

So even if your marketing is pretty great as it is, let’s talk about how we can make it even better.

Mike stands out among marketers for his consistently positive energy, his knowledge of a broad range of digital marketing platforms, strategies, and tactics, and his ability to dive in and solve marketing software & automation problems. From Google adwords to Facebook lead ads to Zapier zaps to GotoWebinar to Infusionsoft campaigns, he was able to configure and manage it all with a high level of reliability and attention to detail.

Nathan Labenz, Detroit Entrepreneur

Which of these is you?

I need to level up my team or agency.

Looking to elevate your digital marketing efficiency -- do more with less? Want to have more control over performance and more freedom for your teams?


SynapsEdgeTM Sessions
1:1 Coaching
Small Group Workshops


I need kick-ass marketing strategies.

Whether you want to simply review an existing marketing strategy or want me to be your steady hand through the whole process, we’ll make sure your marketing strategy is as powerful, responsible, and comprehensive as it can be.


Draft Review
SynapsEdgeTM Sessions
Small Group Workshops
SynapsEdge Weekend.


I need marketing technology roadmaps.

You know your team and your work.
Whether for a single campaign, or a comprehensive marketing strategy, we’ll work together to tame the technical and unleash the creative (with accountability and data-based decisions).


SynapsEdgeTM Sessions
SynapsEdge Weekend


Something Else?

Want to talk about marketing technology, kick around what-if ideas, or just get a reality check? I offer single, one-time only 60-minute consulting calls for just $500. Click here to schedule one today!

The SynapsEdgeTM Methodology

It’s like infusing your marketing team’s DNA with the best parts of a Chief Digital Officer (without the strange wall art).

The SynapsEdgeTM Method is a set of research-backed concepts to improve digital marketing outcomes through behavior and process alignment. The result creates sustainable marketing performance using your existing teams.

At its core the SynapsEdgeTM identifies your digital marketing strengths and weaknesses and serves as the roadmap for your talent and technology goals.

Perhaps most impressively, Mike’s an outstanding technician. His engineering background shines through in his ability to tie together complex sets of tools to build effective systems. He put that to work for us with a number of integrations that improved some processes and made others possible. That’s a rare skill and a huge asset.

Alex Persky-Stern, COO at Waymark

Products and Packages

Strategy Reviews

Want to have a defensible data driven marketing strategy or infuse a layer of insight into your current strategy? Send me what you have including details about your organization. I’ll dive in and give detailed feedback on requirements, workflows, dependencies, risks and mitigation from technical, business and creative perspectives .

$3,200 - $5,150

SynapsEdge™ Sessions

Over four total hours together, usually in two-hour chunks, we’ll identify the six key pieces of the SynapsEdge. You’ll leave with not only a deeper understanding of the marketing technology ecosystem, but you’ll own a tailored, reusable framework to create a persistent cycle-of-excellence in your marketing.


SynapsEdgeTM Weekend

Land with your best ideas and data, and take-off with everything you need to sell and build your plans for the marketing team. You’ll also establish a solid networking group of savvy peers who, like you, want the benefit of intense focused attention in a retreat setting. Together we’ll hone not just your SynapsEdge but give you a solid plan outline and the prioritized list of next steps. Note: SynapsEdge Retreats are limited to ten people and are only offered a few times a year.


Small Group Workshops

Whether it’s for your company or regional group, I offer one- and two-day workshops to help your entire cohort hone their own SynapsEdge. Your team will leave with the process for how to improve current performance and develop future cycles-of-excellence, on how to make the most of your strengths and restrictions, and more. Starting at just $11,000.

Don’t see what you’re looking for?

CONTACT ME and we’ll see if something custom makes sense.